How to Set Up Your Google Business Profile (Clinic Tutorial)

Why this comes before your website

For a local clinic, this profile is seen more than your homepage. It is where a patient sees your reviews, photos, hours, and booking link before they ever click through.

Step 1: Claim and verify

Search your clinic name on Google, claim the listing, and complete verification. Until verified, you do not control what appears.

Step 2: Choose the right primary category

“Medical spa”, “Skin care clinic”, or “Medical clinic” — whichever matches your licence. Add secondary categories for your main treatments. This single field heavily influences which searches you appear in.

Step 3: Fill in every field

Hours, holiday hours, services with prices, attributes, booking link, description. Every blank field costs you a little rank and a lot of trust.

Step 4: Add photos — then keep adding

Exterior, reception, treatment rooms, team, results (with consent). Then upload new photos weekly. Fresh photos correlate strongly with clicks, and clicks feed rank.

Step 5: Seed the Q&A

You can ask and answer questions on your own profile. Post the ten questions you get most — prices, pain, parking, downtime — and answer them. Free real estate almost no competitor uses.

Step 6: Turn on Posts

Publish your monthly offer, a new treatment, an availability update. It appears directly in search results.

Step 7: Reply to every review, forever

Within days. Thank the good ones by name. Answer the bad ones calmly and publicly. Prospective patients read your replies far more carefully than the complaints themselves.