Keyword Research Tutorial for Aesthetic Clinics

You already own the best keyword source: your DMs

Every question a patient sends you is a query someone else is typing into Google. Screenshot them for a week. That is your content calendar, handed to you free.

Step 1: List your money keywords

“[Treatment] + [city]”. “Botox prices [city]”. “Best medspa near me”. Low volume, extremely high intent. These belong on your treatment pages, not your blog.

Step 2: Harvest research keywords

Type your treatment into Google and read “People also ask”. Every one of those is a blog post that will rank, because Google has literally told you people ask it.

Step 3: Mine the review sites

Read the questions patients post on aesthetics review platforms. They use words no marketer would choose — and those are exactly the words that rank.

Step 4: Judge intent, not volume

“Skincare” has enormous volume and zero intent. “Does lip filler hurt” has modest volume and a patient two weeks from booking. Always take the second.

Step 5: One keyword, one page

Never write two articles targeting the same phrase — they compete with each other and Google weakens both. One page, one primary keyword, then link related articles to it.

Step 6: Place it, then stop

Page title, one heading, the first hundred words, and the image alt text. That is enough. Repetition beyond that is how a page starts looking spammy.