The SEO Checklist for Aesthetic Clinics

Google Business Profile

• Every field completed, category set correctly
• New photos uploaded weekly
• Every review replied to, within days
• Services and prices listed
• Booking link added

Website basics

• Loads in under three seconds on mobile
• One dedicated page per treatment
• City named in your page titles
• Prices or price ranges visible
• Booking button above the fold
• Contact details identical to every other listing

Every treatment page contains

• What it is, in plain language
• Who it suits — and who it does not
• Price range
• Duration and downtime
• Aftercare
• Three FAQs, written as real questions
• Before-and-after photos with descriptive filenames

Content

• At least one blog post a month, answering a real patient question
• Internal links between related articles
• Content refreshed annually so it never reads as dated

Reviews

• Every happy patient asked, the same week
• A simple review link saved in your phone
• Replies that mention the treatment naturally

Print this. Work down it once a quarter. That is the entire discipline.