Reputation Management for MedSpas

Your reputation is a public asset — manage it like one

Prospective patients read your reviews far more carefully than your website. What you say about yourself is marketing; what others say is evidence.

Build a review pipeline, not a review scramble

Ask every satisfied patient the same week. Make it one tap. Track it like you track revenue, because it drives revenue.

How to answer a bad review

Same day. Calm. No excuses, no clinical details (privacy laws apply), no defensiveness. “I'm sorry your experience fell short of what we aim for. I'd like to make it right — please email me directly.”

Prospective patients are not reading the complaint. They are reading how you handled it. A gracious reply to a harsh review has converted more patients than a hundred five-star ratings.

Never do this

Never buy reviews. Never argue publicly. Never reveal that someone was a patient. Never remove criticism you simply dislike — an all-perfect profile reads as fake.

Own your search results

Your Google profile, your website, your Instagram, and a directory listing or two. Fill the first page with assets you control, so nothing else fills it for you.