30 Days of Content Ideas for Aesthetic Clinics

Week 1: Introduce and Educate

Day 1 meet-the-team, day 2 signature treatment explainer, day 3 before-and-after, day 4 FAQ carousel, day 5 price menu, weekend story polls (“Glow facial or lip refresh?”).

Week 2: Build Proof

Client review graphic, transformation reel, “a day at the clinic” story takeover, myth-buster post (“filler stretches your lips” — it doesn’t when done right), aftercare checklist people will save.

Week 3: Go Deeper

Treatment comparison carousel (HydraFacial vs. classic facial), candid founder post on why you opened the clinic, device spotlight with safety notes, client journey story from consult to results, weekend flash availability.

Week 4: Convert

Monthly special reveal, last-chance reminder, “what to expect at your first visit” reel, best-of-the-month transformation roundup, and a thank-you post that invites bookings for next month.

Repeat Without Burnout

Swap treatments each month and the calendar refills itself. With a matching template pack, each day’s post is a five-minute edit rather than a design project.