100 Google Business Post Ideas for Clinics

The most underused free channel in aesthetics

Google Posts appear directly in search results, cost nothing, and almost no clinic uses them. That combination does not exist anywhere else in marketing.

Offers & availability (20 ideas)

This month's special • Slots left this week • Gift cards available • New treatment launch • Founding-client pricing • Membership open • Package pricing • Waitlist open • Last-minute cancellation • Seasonal offer • Prepaid series • Bring-a-friend • New client offer • Consultation week • Add-on upgrade • Event package • Corporate booking • Referral reward • Extended hours • Holiday closing dates

Education (25 ideas)

What [treatment] costs, honestly • Downtime explained • Who is not a candidate • Aftercare guide • Myth vs fact • How long results last • Treatment comparison • First appointment walkthrough • What to avoid beforehand • Product sourcing • Safety protocols • Consultation process • Pricing transparency • Realistic timelines • Common questions • Seasonal skin advice • SPF guidance • Homecare basics • Ingredient explainers • Session frequency • Maintenance schedules • Risk discussion • Consent explained • Photography policy • Complication protocol

Proof & trust (25 ideas)

New before-and-after • Review of the week • Client milestone • Long-term result • Team credentials • New training completed • Device spotlight • Clinic tour • Sterilisation routine • Years in business • Client count milestone • Correction case • Healing timeline • Multi-session journey • Practitioner introduction • Award or certification • Insurance and licensing • Product authenticity • Room upgrade • New equipment • Association membership • Local partnership • Community event • Charity involvement • Anniversary post

Local & practical (30 ideas)

Parking information • Public transport directions • Accessibility details • Nearby landmarks • Local partnership • Neighbourhood event • Opening hours change • Holiday schedule • Booking instructions • Contact options • Language support • Waiting time updates • What to bring • What to wear • Arriving early advice • Cancellation policy • Payment options • Financing available • Wheelchair access • Child policy • Quiet appointment times • Discreet entrance • Free consultation • Virtual consultation • Follow-up appointments • Emergency contact • Aftercare support • Product pickup • Gift card redemption • New location announcement

The rhythm

One post a week, forever. It takes four minutes and it appears where patients are already searching for you.